Last Updated: November 18, 2025
This Website Privacy Policy (“Policy”) applies to Sunbrite Dental (“we,” “us,” or “our”) and our websites at [Primary Domain] and any associated pages we own (collectively, the “Site”).
Important HIPAA Note: This Policy explains how we handle personal information collected through the Site (forms, scheduling, payments, cookies, etc.). It is not our HIPAA Notice of Privacy Practices (NPP) for patient care. To view our NPP, please see: HIPAA Notice of Privacy Practices.
1. Information We Collect
We may collect the following categories of information:
- Contact information: name, email, phone, address submitted through forms or appointment requests.
- Health-related information: any details you voluntarily provide about your dental concerns or reason for visit. If this includes Protected Health Information (PHI), it is handled under HIPAA once received through secure systems.
- Technical data: IP address, device/browser type, pages viewed, time on page, and similar analytics data.
- Payment/financing information: processed by third-party platforms (we do not store full card details).
- Testimonials or reviews you submit voluntarily.
- Approximate geolocation based on your IP address.
Our Site is not directed to children under 13, and we do not knowingly collect their information without parental consent.
2. How We Use Information
- To respond to inquiries, schedule appointments, and provide dental services.
- To improve and operate the Site, including security, analytics, and functionality.
- To send appointment reminders, confirmations, or (with proper consent) marketing messages.
- To comply with legal obligations, prevent fraud, and protect the safety of our patients and staff.
3. Cookies, Analytics & Advertising
We use cookies and similar tools to operate our Site and understand usage trends. We configure analytics tools to avoid transmitting PHI.
Some browsers support Global Privacy Control (GPC). Where required by law, we treat GPC as an opt-out signal for certain tracking or data-sharing activities.
You may manage cookies through your browser settings; disabling cookies may affect Site functionality.
4. reCAPTCHA & Bot Protection
Some forms may use Google reCAPTCHA for security. Google may collect device and usage data subject to its own Privacy Policy and Terms.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
5. Vendors, Business Associates & Disclosures
We may share information with:
- Service providers that support hosting, email/SMS delivery, scheduling, payments, analytics, and security.
- HIPAA-compliant Business Associates (with BAAs) for PHI submitted through patient intake and scheduling tools.
- Financing platforms you choose to interact with (e.g., CareCredit, Sunbit).
- Legal authorities if required by law.
- Successor entities in the case of a business transfer.
We do not sell PHI.
6. Data Security
We implement administrative, technical, and physical safeguards to protect personal information and PHI, including measures aligned with the HIPAA Security Rule. This includes encryption in transit and reasonable protections appropriate to risk.
7. Retention
We retain information as needed to provide services and comply with legal and tax requirements. Clinical records follow health-care record retention laws; website analytics data may have shorter retention periods.
8. Your Choices & Rights
- Email: You may unsubscribe from marketing emails at any time.
- Text messages: Reply STOP to opt out of non-essential or marketing SMS (we obtain required consent beforehand).
- Cookies: Manage through your browser or our cookie banner (where applicable).
- State privacy rights: Residents of certain states (e.g., CA, CO, CT, VA, UT, TX, DE) may have rights to access, correct, delete, or opt out of specific data uses. Requests may be submitted via [privacy email] or [webform URL].
9. Children’s Privacy
Our Site is not intended for children under 13. If you believe a child has submitted personal information, please contact us so we can remove it.
10. Breach Notification (PHI)
If a breach of unsecured PHI occurs, we will notify affected individuals and authorities as required by the HIPAA Breach Notification Rule.
11. Third-Party Links & Embedded Services
Our Site may link to external sites (maps, reviews, scheduling, financing). Their privacy policies govern information collected by them.
12. Do Not Use the Site for Emergencies
Messages submitted through the Site are not monitored 24/7. If you are experiencing a dental or medical emergency, call 911 immediately.
13. Changes to This Policy
We may update this Policy periodically. The “Last Updated” date at the top reflects the effective date. Continued use of the Site after changes constitutes acceptance of the updated Policy.
14. Contact Us
Sunbrite Dental
560 N Nellis Blvd Ste E8
Las Vegas, NV 89110
Phone: (725) 425-1230
Email: [email protected]
State-Specific Disclosures & Rights
Residents of states with comprehensive privacy laws (including CA, CO, CT, VA, UT, TX, and DE) may have additional rights related to personal information. These may include the right to access, correct, delete, or opt out of certain data uses. Where state law applies, those provisions control in the event of a conflict with this Policy.
